July 6, 2022

Dft launches new motorcycle safety campaign

According to Fleet News Online, DFT launches new motorcycle safety campaign. Drivers are being urged to take longer to look for motorcyclists in the latest THINK! motorcycle safety campaign, launched by road safety minister Stephen Hammond.

The campaign was timed to coincide with the anticipated spring increase in motorcyclists’ return to the roads. Hammond is determined to reduce the number of deaths caused by motorcycle accidents in Britain’s roads.

The campaign was informed by accident statistics, which show that a motorist pulling out in front of motorcyclists is a major cause of deaths and injuries; and wider research showing that drivers are more likely to notice motorcyclists on the roads if they know a biker themselves.

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