According to Autoblog, the UK motorcycle ad attempts to scare riders to safety. Scared straight seems to be the tactic of a new advertising campaign from Transport for London. The new ad which shows a man lying on his back in motorcycle gear with a broken and battered bike not far from his broken and battered body. Surrounded by paramedics, the man, who’s mouth is moving but nothing else, says, “I’m going into cardiac arrest now. Silly place to overtake, really. Still, you live and learn – don’t you?”
The messages conveyed by the new ad has drawn fair share of criticism from The Motorcycle Action Group in the UK.
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